Buy Clothes Online

We are a non-profit organization that started our on line shop one year ago. It is growing, but we are going to redesign the site. We’ll be adding more items and want to know what we can do to get our website out there. Please check it out and give any suggestions. wwww.emmetsburgirishgifts.com.

Getting more visitors is one thing; and turning those visitors into buyers is another thing. If you are running an online store, you need to do BOTH.

To get visitors to your website:

1. Offer the best products. Sounds like a no-brainer, but your products are your best advertisement – if visitors love your products, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends.

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. Some sites that accept free press releases are PRWeb.com, PowerHomeBiz.com

5. Advertise only if it will get you targeted traffic. Whether you use pay per click advertising or buying text links or buying banner ads, carefully monitor your return on investment. If possible, get metrics to tell you whether the PPC traffic is actually converting into sale. Google Analytics can show that to you if you are using Google Adwords.

With regards to getting the visitors to buy more stuff, here are some tips from the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm :

1. Provide quality products or content. Good conversion rates start with quality and a great value proposition.

2. Grab their attention immediately. Put your most important and succinct statement of what your website offer above the scroll (e.g. sales pitch, order button)

3. It’s about the customer, all the time. Visitors will respond to your offer only if you can successfully make the case that your website exists for them, to provide them what they need and offer a solution to their problem.

4. Design your page specifically for your target audience.

5. Make it easy for them. Make the ordering process easy. An indicator of how well your process works is the ratio of abandoned shopping baskets to total orders – if this is higher than 10 percent, then it indicates that the online ordering process you have implemented is ineffective, or takes too long.

6. Improve your site’s copy. More than a tool to inform users of what the site is all about, the best type of web site copy explains to a visitor how your product will fulfill their wants, needs and desires.

7. Think active! Use active voice to keep your customers motivated and fully engaged in the sales process.

8. Increase trust factor. Trust is a key element of success on the Web. Visitors purchase only from websites they know will safeguard their information, provide them with quality service, and offer them products that are value for their money.

9. Build customer loyalty. Loyalty marketing is a proven technique to increase conversion rates and improving bottom line.
10. Study your metrics carefully. You must have a set of key performance indicators that you can look at every day to understand the pulse of your business.